Just before the holidays,
I announced that we'd updated the RMI video player to deliver improved performance. And I hinted that this was the first publicly-viewable aspect of an extended set of enhancements to the RMI site and customer experience.
And today we are proud to announce a complete overhaul of our public storefront (v3), which you can view at
RichMediaInstitute.com.
While we've spent the past 18 months beefing up our learning platform (the part of our site that you see once you've purchased courses), this is the first complete overhaul of our public website, since we launched v2 back in 2006.
And boy did we need it!
While we still have quite a few additional features to roll-out over the coming months, and a new design-pass as well (this is a first public release, after all), our new site represents a massive rebuild of the RMI's public storefront.
When we launched the site in 2006:
- we were a much smaller firm, running only out of Los Angeles
- we operated only live workshops, not online training
- we didn't even have a full-fledged merchant account
So, we launched with a rather simple CMS that linked out to PayPal. We didn't really support coupons. You printed your PayPal receipt to get into the training. You get the idea…
Over time, the business changed quite a bit, running from different facilities, adding online training, and more. And, in the past four years, we kept updating the site, bit-by-bit, to try to handle each requirement.
But, because of the fact that we ran live workshops out of multiple venues, as well as online training -- all being served from different content management systems -- it was difficult to implement even basic features such as a shopping cart (which is why you had to purchase each course, individually, and if you wanted a 2nd course, you needed to run a 2nd transaction), and there was no real integration between our public storefront and the content management systems for the live and online training.
So, at the end of the day, we had a site that did too much of what we didn't need, and not nearly enough of what we did need.
With the new version of the site, that has changed. Without going into details, the major improvements you will immediately notice include:
- a complete overhaul and clarification of the site structure (you know where you are and how to get to where you want)
- a shopping cart (yes, it's 2010, we know)
- elimination of PayPal to complete your orders (though we have maintained it as a separate option, if that is how you prefer to pay)
If you spend some time on the site, you will see a lot of other improvements, as well (such as the new video player, and the new public forums). But these three really summarize why this is such an exciting step forward for the RMI.
Keep checking in throughout 2010, as we launch a series of new features and enhancements to the RMI customer experience. But for now, please let us know how we're doing, either by replying in this thread, or
contacting us.
Thank you,
-r